![]() ![]() If every image serves a purpose and is taken with the shopper in mind, it will be easy to follow the best Shopify image optimization practices later on. ![]() It's also important to choose appropriate image quality and dimensions. png equivalents, but the quality is comparable. WebP files are up to 30% smaller than their. This file type was developed by Google specifically for use with images on websites. ![]() png files as WebP format whenever browsers support it. One final point - Shopify helps you out by automatically serving. They can be an option if you want dynamic elements on the page, but overall we suggest staying away from GIFs. gif images, but these are very low quality. Shopify recommends using JPEG for product images, pages and blog posts, and PNG for decorative images such as logos, trims and borders (these should be in your CSS, not HTML, so this shouldn’t have a big impact on page load times). Plus, they will lose image quality if they are heavily compressed.
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